INSTAGRAM: ADD YOUR SCHOOL

Instagram was coming out with a new feature for college students adding their school to their bios.

We wanted to show that wether you are into your school’s most niche group or your school’s most stereotypical group, Instagram Add Your School helps you find your people.

Take California Polytechnic State University for example. Traditionally know for its renowned equestrian team… but did you know they also have the most competitive hobby horse team in the US?

We were going to make multiple school’s their own versions of these spilt screen videos and then seed other schools to make their own.

Take University of Oregon for example. Traditionally known for being ‘Tracktown U.S.A’ well… NOPE, it’s actually ‘Larptown U.S.A.’ because they have a large number of larpers on campus. The placement of this OOH is at Hayward field to make the juxtaposition obnoxious.

We were then going to show these juxtapositions through OOH at selected campuses.

University of North Carolina, (nicknamed University of National Champions) of basketball? No. Double Dutch. Placement: UNC basketball arena wall.

This building houses the renowned research program at UCONN, but did you know UCONN is one of the only schools with a puppetry major?

This would translate into social media content as well.